Say Bye Bye Bad Vibes With Evil Eye Inspired Jewellery

Generational anxiety, digital nazar and TikTok-induced manifestation laws—there’s a lot more to superstitions than black cats today. From its apotropaic roots to its modern day design interpretations, we are crushing on the amulet-inspired evil eye's rise these days! Taking inspiration from it, and adding a vibrant dash of Don't Call Me Princess rizz, we bring to you our fresh new curation Nazar Blocker - A curated collection of evil eye and colourful gems & beads jewellery to keep our 🎀pookie🎀nazar protected.

Why the evil eye is becoming a trending symbol of our times? Let's dive in!

The pandemic has influenced fashion in both significant and subtle ways. One of the more nuanced effects is the rise of the evil eye trend. After the upheaval of the second wave, as people began sharing positive glimpses of their lives again, tiny Turkish evil eye emojis started appearing in the corners of phone screens, adding a touch of charm to self-affirming captions. India has a rich history with the evil eye, known in Northern India as "nazar." Many religious and prayer ceremonies aim to ward off nazar

The sheer volume of posts under the hashtag #evileye on Instagram—1,372,904—is telling. This surge is largely due to the fashion industry's embrace of the symbol, which has been fixated on the eye since 2020. Although a New York Times article as early as 2019 observed that the evil eye was evolving beyond mere "backpack charm or Coachella accessory," few could have anticipated that just a year later, sales of 'evil eye jewelry' would soar by 58%.

We, at Don't Call Me Princess, gave this worldwide phenomenon a Queen's touch as we like ton call it and curated a colourful collection of rings, earrings, bracelets and necklaces. While we must say that not all the pieces of Nazar Blocker is an evil eye amulet, each piece indeed has been picked up keeping in eye the power of evil eye colour meanings.

What do different evil eye colors signify? The concept of the "evil eye" extends beyond mere superstition. It is deeply woven into the fabric of numerous cultures and beliefs, serving as a powerful symbol of our engagement with the world.

One intriguing aspect is the color associated with the evil eye and the distinct meanings each hue carries. From repelling negativity to drawing prosperity, this ancient symbol communicates through a vibrant palette. By exploring color psychology, historical context, and its contemporary role in fashion, we’ll uncover the true significance of these evil eye colors as seen in the image below:

The amulet holds global appeal, blending versatile design, protection, beauty, and a touch of the supernatural. In a pandemic-driven world where the longing for both beauty and security remains strong, it's no surprise that consumers are captivated by the evil eye. Adding to its charm is a cultural belief that if the amulet breaks or is misplaced, it signifies that the "eye" has absorbed negativity, thereby affirming its protective power.