Once Upon A Time...

So, you already know the girl who moved to Surat during the second wave of COVID. It was in this city that I started my entrepreneurial journey and the love that was showered on Don't Call Me Princess was beyond my imagination. People here accepted the brand with open arms, making it a quick success and I kept pushing, from fleas to Nykaa-Myntra.

But deep down I knew that I am not the ‘cool kid’, I am pretending to be. So, soon I disappeared from the social scenes of the city and switched from DCMP to my next business. And made myself believe that it was just a passing phase - a beautiful serendipity.
BUT life had some other surprises🎊!
While the serendipity of Don’t Call Me Princess felt beautiful, somehow the entrepreneurial journey felt forced. It seemed like I was not ready to be a boss babe… yet.

I kept telling everyone (including me) that I like building brands and not create one for myself from scratch. While the truth was; deep down I was anxious about failing - not easy to come from a place of no inheritance and contacts and build everything with pure blood, sweat and hard work.

It took time, but I did gather the courage. The strength to make a comeback.

Everything is quite same in terms of our brand ideology but we are making a change in product line-fashion jewellery. And I hope you guys accept us with as much love as you did last time.

There is however one big difference in me - this time I want to make this happen - no place for failures; no time for setbacks; and I don’t simply wish rather I will be the cool kid 😎

Xoxo
Nikita 💋