Privacy Policy

‘High-Five’ When It Comes To Your Privacy

We believe that nothing is more important than the safety of our customers and the data they share about themselves while shopping with us. At Don’t Call Me Princess we are not only concerned about your style but also all the personal details you share while shopping online. The protection of the same is our top priority and we swear by 5 pointer guidelines while dealing with the same.

  1. It is for you and you only
    The data gathered through your online activity will only be used to improve your shopping experience with us.
  1. Committed to protect
    You can be assured that we will treat and protect your personal information like family.
  1. To your face
    We will always be straightforward and constantly keep you updated on whatever information you are required to be aware of.
  1. To the point
    You tell us what you like and how you like us to connect with you.
  1. Only the must-haves

We won’t store and hold on to your data unnecessarily. If it doesn’t seem relevant to us improving your user experience, we will simply delete it.

Here’s your quick guide to everything that you need to know when it comes to the privacy of your data while shopping with us online:

How Do We Gain Access To Your Personal Data

The larger chunk of information when it comes to your personal data is accumulated during your interaction as a customer with us and our brand. It can range from any brand engagement process from simply browsing our site to actually making a purchase or even signing up for our the brand e-mailers.

This information includes your personal details like name, date of birth, address, etc; contact details like phone numbers, e-mail id, etc; as well as card details and other marketing preferences.

Sometimes we may also get hold of your information when you enter any giveaways or competitions held by us, when you fill feedback forms or indulge in any form of customer service with us.


As a brand we use a lot of upgraded technologies offered by several third party service providers to gather and store personal data of our customer base when they navigate through our online store. This involves the use of cookies to identify the customer and their actions. By using the Don’t Call Me Pretty website you agree and allow us to place cookies on your device. We then use the information gathered through these cookies to improve user experience. Deleting or removing these cookies will affect functionalities that you can use as well as the overall experience on the online store.

For your understanding we have categorized these cookies in 4 key types:

  • Functionality Cookies: The cookies required for users to navigate the website and use features such as add to bag and login.
  • Preference Cookies: The cookies used to store your preferences. This includes things like language and country so we can make your experience way more personal.
  • Analytics Cookies - The cookies that allow us to analyse how customers use the website and allow us to action this information to improve the user experience.
  • Targeting and Advertising Cookies - The cookies used to deliver adverts that are relevant to you. They’re also used to track ‘click through’ and engagement of our adverts to help us measure our marketing campaigns.

Logging Information

Whenever you log on to our website and browse around, our servers automatically store certain information about you like details of what you searched for, device information such as operating system, your internet protocol (IP), browser language as well as date/time of any requests you made.

Geographical/Location Information

While shopping on your website, we may roughly geo-locate you using your IP address or location services from your device. This is only done to ensure we are providing you with the best shopping experience with regards to everything from showing you the correct prices based on your country currency to delivery methods.

Device Information

While shopping with us, we may track your device related information like phone or laptop models, operating system or networks.

Local Device Storage

We may also gather and store information locally on your device using techniques like browser web storage and application data caches. These techniques too are used to enhance your user experience while shopping with us.

Delivery Details To Get The Stylish Goodies To Your Doorstep

Without a doubt, we collect and use your address and contact details to get the gorgeous products delivered to you at the earliest possible. During this entire process, we try to keep you thoroughly updated with text messages as well as e-mails so that you can track your orders. For this very same purpose, we also share some of your personal details with our trusted courier partners.

Keeping You Updated With Our Marketing Processes

Whether it involves sending out mails and text messages to inform you about the latest collections and items on sale; or keeping you in loop about your orders and delivery timelines. We use your information to keep you ahead in your game when it comes to any information about the brand. This is done only with your permission and you can unsubscribe any time you like.

Keeping Your Finances Safe With Secured Payment Methods

While the best things in life are free, the best of fashion needs you to pay us whenever you place an order. During this process, we use your card and address details through trusted third party portals to carry forth the transaction. If while checking out, you decide to save your card details with us for future shopping sprees, we ensure the same through a digital process called tokenisation. It means your details are saved in a manner whereby no one can see or copy them. You can relax and shop, shop, shop!

Remembering What You Like

Your purchase history, wishlist and saved items tell us a lot about what you like. We may use this information to show you more stuff that we feel you will simply love.

Logging In With Your Other Digital Accounts

Sometimes you log in to your account on our website using third party platforms like Facebook, Instagram, Google, etc, this may also lead to storage of some of your personal data. However, this process ensures that you don’t have to remember too many passwords and can smoothly log in without much of a hassle.

When You Talk To Us

There might be times when you call us for availing some customer service. We will store that communication for future reference to improve our team and to ensure that all your queries are dealt with correctly and efficiently. It will also ensure that you don’t have to go through the same process of updating us from scratch if in case you have to make a second call for the same issue.

Improving Your Experience With Us

To ensure a smooth and personalized shopping experience with us, we use cookie information and other technologies. We may use several systems that are automated in nature to provide you with search results, promotions and offers that are specifically relevant to you!


We will love to promote our brand, its products and offers across different channels to reach to new customer base as well as to ensure that you don’t forget us! This is done through advertising and you are definitely our target audience. Thereby you may see promotional content regarding us on third party platforms (even while you are not directly using our website services).

Our advertising partners as well as their service providers may show you certain advertising tools like banners, etc that are suitable to your interests when you visit certain websites. Whatever data we provide them for this purpose is converted in a manner that they are not personally identifiable.

For the purpose of marketing, we use a number of digital marketing networks, and many advertising technologies including pixels, ad tags, cookies, device identifiers and web beacons. The advertisements that you see from us may use some of the information we have about you that you may have shared while using our website.

Information Sharing

Data protection of our customers is our top priority and we make sure that it is shared with only trusted third parties either for the purposes of marketing or improving user experience. Despite that, no personal identifiable information of our customer base is shared with these parties. All they receive is anonymised data that may be used to understand patterns and market trends. The following constitutes the list of third parties that we may share your information with:

  • Any or all brands under House of DCMP.
  • Companies that are involved in our related services such as payment processors, warehouse team, courier companies as well as return services.
  • Companies like Google, advertising partners, our website hosting company and various other tools we use for betterment of the brand experience for you.
  • Your trusted social media sites like Instagram and Facebook when you use them for logging in for example. Or if you decide to checkout using PayTM or LazyPay when shopping with us.

No Means No

If at any point of time you feel you don’t want to hear from us, you can simply unsubscribe by:

  • Contacting us by e-mail or calling our customer care number.
  • Clicking on the unsubscribe link in any text or mail that we have shot to you.

You will still be receiving important updates from us like your order status, etc even after unsubscribing. We have you covered, girl!

Your Rights

Privacy policy is not just about us. It is about you and protecting your rights and privacy. Here’s the list of rights you have in this relationship between you and us:

  • The right to be informed about the use of your personal information by us or any of our partner companies.
  • The right to access whatever personal information we hold about you.
  • The right to request the correction of inaccurate personal information that we may be holding about you.
  • The right to request that complete deletion of all your personal information that we hold.
  • The right to stop direct marketing communication.
  • The right to request the transfer of elements of your data either to you or another service provider.

Happy To Help You

If you have any questions regarding our privacy policies you can reach out to us on mail or our customer care number. We’re always there for you!